The best startups have the best pitch decks. They are clear, concise, and answer the key questions defining their vision. I'd like to share with you the deck from a great company you've probably heard of: Paper Street Inc. They scaled from a local operation to an industry-disrupting powerhouse. This is the presentation that started it all.
Paper Street’s premise is simple: quality luxury beauty products like you’ve never experienced before. Our first product is a bath bar made by local artisans from the finest ingredients.
A new generation of beauty consumers is growing up tech savvy, educated, and health-conscious. They have high expectations for quality. Their husbands work jobs they hate, to buy stuff they don’t need. If you do pilates or believe in homeopathy, we’re here to serve you.
We’re partnering with the best retail outlets in the nation to bring our products to market. We’re starting local, building strong personal relationships with buyers and distributors. Our online presence is minimal, to add to the exclusivity and mystique.
The only thing more fierce than the competition in the high-end beauty industry is the brand loyalty of consumers. Our message is that you shouldn’t put anything on your body that you wouldn’t have in your body. Our proprietary soap formulation delivers a perfect balance of salt and essential oils, without toxic chemicals, and a nearly 100% cruelty-free guarantee. Customers tell us that our soaps feel almost like a part of them.
Our specific blend is proprietary, but the “secret sauce” is no secret: only the best and richest. We have pioneered an innovative supply chain like no other, to acquire ingredients at extremely low volume pricing. It’s beautiful.
The real beauty of our operation is its simplicity. A small number of quality ingredients, handmade with our timeless processes. Our artisans live on-site, working in shifts. Our factory is in the “Paper District”, and we’re thrilled to bring manufacturing jobs back to the inner city. As a byproduct we also produce glycerine, an important chemical for the construction industry. We are currently evaluating our options for a secondary business or even a full pivot.
The most important ingredient is our people. We tell each other every day: “You are not your job. You're not how much money you have in the bank. You are not the car you drive. You're not the contents of your wallet.”
Our rigorous interview process is completely merit-based, conducted over three days, and is tailored to each candidate. Our organization is flat, and decisions are made via decentralized consensus. Everyone decides their own level of involvement.
We liven things up with regular “missions” that integrate our people with the daily life of the community. We also encourage personal development and career growth with real responsibility. As the saying goes, “sticking feathers up your butt does not make you a chicken”. Paper Street alumni have gone on to high positions in law enforcement, life coaching, aviation, and hospitality.
This is where you come in. Funding will allow us to acquire more factory space in the revitalized Paper District and grow our staff. With this round of funding we anticipate setting up franchises all over the country by the end of Q4. And you’ll never have to see us again.
Tyler Durden is the heart and soul of our Project. He brings world-class recruiting and management skills and a wide experience in industry.
Marla Singer is a part-time advisor to the Project, and provides a keen outside perspective. She is active in community support groups and volunteers to serve meals to her elderly neighbors.
I. M. Jacks spent ten years as a compliance and liability investigator for an automotive company (a major one!) before signing on as Cofounder. He and Tyler met by chance when they discovered they had the same briefcase.
Q: What’s the total addressable market?
A: Very clever. How’s that working out for you? Being clever?
Q: Um, great.
A: Keep it up then.